By sending an Order to or receiving an Order acceptance from IDP Connect, the Advertiser agrees to be bound by the Contract, including these terms and conditions. Unless otherwise agreed in writing and signed by a Director of IDP Connect, IDP Connect will not enter into contracts with customers except on these terms and conditions. Any other terms and conditions proffered or referred to in any document, for example in any purchase order, are expressly rejected.
Advertiser is the customer named on the Order;
Advertiser Marketing Consent is a feature available to Advertisers to promote its own marketing activity and gather subscriptions directly from Visitors on the IDP Connect Websites;
Click-through rate or CTR is the ratio of the number of times a web user clicks on an online advertisement to the number of website visitors who view the advertisement;
Content is all text, information, data, images, audio or video material in whatever medium or form provided by the Advertiser to IDP Connect or IDP Connect obtains from the Advertiser's website or prospectus for incorporation in the Website. This also covers the content for the Advertiser's Marketing Consent;
Contract is the Order and these terms and conditions;
Cost per Application/Enrolment or CPA is the price charged to the Advertiser for:
(a) each application; and
(b) for each enrolment
in either case received by the Advertiser as agreed by the Parties and set out in the Order;
Cost per Enquiry Model or CPEM is the price charged to the Advertiser for each web click by a user, for each email received by IDP Connect from a user, or other interaction agreed by the Parties on the Order;
Content Management Tool is my.idp-connect.com. This is a tool available to the Advertiser to enter and approve advertising content, institution details, learning opportunities and privacy related content;
Conversion Pixel is an HTML code snippet which is used in IDP Connect offsite retargeting or audience extension campaigns to measure user actions, including (but not limited to) prospectus downloads, course enquiries and applications. The relevant user actions to be measured for a particular campaign will be as agreed by the Parties and set out in the Order;
CPA Budget is the total fees for CPA as set out in the Order, which is reduced according to the contracted price for each application or enrolment delivered until the CPA Budget is exhausted;
CPEM Budget is the total fees for CPEM as set out in the Order, which is reduced according to the contracted price for each click and/or email delivered, and/or each other agreed interaction until the CPEM Budget is exhausted;
Fees are the fees payable in respect of the Services specified on the Order;
Enrolment Matching Tool or EMT is the enrolment matching tool the Advertiser runs at the end of the Contract to determine the total number of applications or enrolments the Advertiser received via the Website;
Go Live Date is the date on which the Advertiser's advertisement will go live, as specified in the Order or, if the Order does not specify such date, the date falling 30 days after the formation of the Contract in accordance with clause 2 below;
IDP Connect means IDP Connect Limited, a company incorporated in England and Wales with registered number 02471319 and with its registered office at First Floor Bedford House, 69-79 Fulham High Street, London, SW6 3JW;
Intellectual Property Rights are all intellectual property rights wherever in the world arising, whether registered or unregistered (and including any application), including copyright, know-how, confidential information, trade secrets, business names and domain names, trade marks, service marks, patents, petty patents, utility models, design rights, semi-conductor topography rights, database rights and all rights in the nature of unfair competition rights or rights to sue for passing off;
IQ Services are data, research or consultancy Services provided by IDP Connect to Advertisers as described by the Order;
Learning Provider means educational institutions that provide learning programmes (including bachelors' degrees, foundation degrees, and higher national diplomas) and postgraduate programmes (including masters' degrees, master of business administrations degrees, PhDs and doctorates);
Marketing Consent is the consent the Advertiser can seek from Visitors to the Website;
Offsite Retargeting Campaign means an IDP Connect advertising campaign which uses Conversion Pixels to measure advertising return on investment;
Order is IDP Connect's advertising order form or order email for the Services or, in respect of the provision of video, the video order summary agreed between the Parties, or in respect of IQ Services, the order form or Statement of Work agreed between the Parties;
Party means each of the Advertiser and IDP Connect and together the Advertiser and IDP Connect are the Parties;
Privacy Related Content is the minimum information the Advertiser needs to supply in order to collect Marketing Consent on the Website;
Services means the services set out in the Order to be supplied by IDP Connect to the Advertiser;
Statement of Work means the document agreed by both parties describing IQ Services, and from time to time other Services, to be delivered by IDP Connect to the Advertiser;
Website means any websites under the control of IDP Connect and/or any third party websites on which IDP Connect places advertising profiles of the Advertiser (or any of IDP Connect's advertisers);
Visitor(s) is the prospective student visiting a Website and engaging with the Advertiser via enquiry form, marketing subscription or request for prospectuses/information.
Headings used are for convenience only and shall not affect the meaning of the Contract.
In order to provide you with P2P Conversion and P2P Community, you must agree to The Ambassador Platform's (TAP) Standard Terms, Privacy Notice, Cookie Policy, and to TAP providing IDP with anonymous and aggregated statistics relating to your use of the P2P Community and P2P Conversion.
Please read these carefully. By agreeing to the above, you represent that you are authorised to do so on behalf of your organisation.
Terms & Conditions were updated in 6th February 2024